The Peachtree Jersey Is Back

Written By: Gabriella Wilkinson

When Nike and the NBA launched the City Edition uniform series in 2017–18, the Atlanta Hawks quietly made a lasting statement with their Peachtree design. Now, five years later, the Hawks are bringing it back for the 2025–26 season. The uniform is a clean, nostalgic tribute to Atlanta that quickly became a fan favorite when it first debuted in 2019–20.The black base of the jersey allows the peach-colored details to stand out. The bold “PEACHTREE” lettering across the chest honors the city’s iconic boulevard, while the peach and white trim, along with a subtle peach graphic embossed on the waistband, pay homage to Georgia’s nickname as the Peach State. This year’s version updates a few visual elements, like swapping the original “ATL” logo on the court for a basketball-shaped peach, while preserving the look that resonated with fans.Across the NBA, teams are opting to bring back popular City Edition jerseys rather than debut new designs, and the Hawks are leading the way. Their decision to revive the Peachtree look taps into nostalgia and authenticity. The original release coincided with memorable moments for the team, including Trae Young’s first All-Star start and a 50-point game on Quavo Night. Although the season was cut short by the pandemic, the uniform quickly became symbolic of possibility and pride.Fans have responded positively to the announcement, appreciating the familiar aesthetic that connects deeply with Atlanta culture. With a trend in the NBA toward designs that prioritize meaning and fan appeal, the Hawks’ choice feels like a smart, community-driven move. The uniform strikes a balance between timeless style and contemporary edge, reflecting both the team and the city.Expect themed “Peachtree Nights” at State Farm Arena this season, though official court designs matching the uniform are still under wraps. The jersey’s lack of a sponsor patch this time gives it a cleaner look, making it a desirable piece for collectors and fans alike. Preorder alerts and official release details will likely roll out later this fall; fans can text “PEACH” to the Hawks’ official number to stay updated.At its core, the return of the Peachtree jersey is more than a marketing move — it’s a story. Every detail, from the peach colorway to the font choices, reinforces a connection to Atlanta’s identity. Developed originally in partnership with Tantrum Agency and Nike, the design blends streetwear influences with deep local pride. Its revival highlights Atlanta’s role in shaping both sports aesthetics and urban style.This isn’t just a throwback; it’s a statement of legacy, identity, and style. Whether you’re a longtime fan remembering where you were when the jersey first dropped or a newcomer drawn to its sleek design, the Peachtree City Edition offers a meaningful way to celebrate Atlanta basketball this season. Keep an eye out for updates, themed game nights, and the official merch drop, and get ready to rock one of the city’s most iconic looks again.

Get ready, Atlanta — the Peachtree jersey's return is just the beginning. This season promises fresh energy, unforgettable moments, and a style that truly represents the city. Stay tuned, because the best is yet to come.

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