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Written By: Kiara Day

Georgia peaches are more than just delicious—they’re a cultural emblem. Each year in Atlanta, PeachFest brings that emblem to life in a vibrant community celebration rooted in local agriculture, culinary innovation, and charitable impact. In 2025, the festival expanded its vision, launching with a weeklong initiative and coming together with Pearson Farm for a peach-filled culinary carnival.

Peach Week runs from July 21–26, led by Pearson Farm. This marks the second year for the initiative celebrating farm‑to‑table connections, offering limited‑time peach‑centric dishes and drinks at over twenty standout restaurants across metro Atlanta, all featuring peaches graciously donated by fifth‑generation Pearson Farm in Fort Valley. A portion of proceeds from each peach dish supports CURE Childhood Cancer, blending flavor with deeper purpose.

The grand finale comes on Sunday, July 27, when Atlanta’s 11th annual PeachFest takes over Peachtree Center Plaza. Presented by Taste Network, the event brings together over 65 top chefs, bartenders, artisans, brewers, vintners, and farmers in downtown Atlanta for a four‑hour celebratory tasting experience. Entry begins with VIP access at 3 p.m., general admission at 4 p.m., and the festivities last until about 7:30 p.m.

It’s more than a festival—it’s a community statement. PeachFest leans heavily into sustainability and local ingredients, honoring Georgia’s farming heritage while spotlighting the people behind every dish. This year’s collaboration with Pearson Farm elevates that mission. Guests savor tasting stations showcasing fresh Pearson Farm Georgia peaches, paired with craft cocktails, peach wines, crisp beers, and artisan cuisine.

Across Peach Week and PeachFest, guests enjoy countless creative offerings: charred‑peach gazpacho at Birdcage, peach‑and‑prosciutto ice cream at The Pub @ EAV, peach‑scallop risotto, cornbread panzanella with peach accents—menus full of ingenuity across participating restaurants such as Miller Union, ENZO Steakhouse & Bar, Sweet Auburn Barbecue, Kitty Dare, Birdcage, TWO urban licks, and more.

At PeachFest itself, over sixty culinary personalities come together: chefs, pastry artists, mixologists, growers and artisan producers, crafting small‑plate tastings and beverage pairings, immersive activations, pop‑ups, even a silent auction and curated VIP lounge. One highlight: a prize package worth more than $20,000—including VIP access, premium wines, a Kamado Joe grill, luxury hotel stays, dining experiences—adds another layer of excitement.

Community impact is at the heart of PeachFest. Proceeds benefit two local nonprofits: CURE Childhood Cancer and Piggy Bank, an organization that supports small and sustainable farms with disaster relief, business planning, and educational resources.

The narrative of peaches runs deeper than just menu items. Wrecking Bar Brewpub, for instance, has purchased from Pearson Farm for years; owner Stevenson Rosslow noted that peach season typically means two or three rotating peach dishes and even peach‑infused beers.

PeachFest in 2025 builds on that legacy. With expanded scale and its first tie‑in with Peach Week, the festival sparks excitement across a week and culminates in an immersive, all‑inclusive peach tasting celebration. Tickets are priced at $95 for general admission and $130 for VIP, with early‑bird savings of $30 using the promo code “peachlove” through June 1, 2025.

The atmosphere at Peachtree Center Plaza is open‑air and buzzing, mixing festival energy with culinary elegance. VIP guests gain early entry and access to VinoTeca Luxe Wine Lounge, while all attendees partake in curated chef‑driven pairings—each bite and sip reflecting peach season and local harvest.

Pearson Farm Peach Week brings the peach celebration to neighborhood restaurants, each offering unique plates and drinks for a limited time. TWO urban licks kicked off Peach Week with a family‑style supper on July 20 called “Peach & Plenty,” blending savory mains, seasonal sides, desserts, and a peach‑infused cocktail—and setting the tone for the week ahead. This pre‑festival supper was $45 per person (plus tax and gratuity).

Atlanta’s summer food calendar is packed, but Peach Week and PeachFest stand out. As Eater’s roundup explains: Buckhead Restaurant Week runs concurrently July 21–26, but Peach Week complements it with peachy specialties, while PeachFest on July 27 brings more than 65 chefs and bartenders into downtown Atlanta for a high‑impact tasting event.

From a storytelling perspective, the collaboration between Pearson Farm and Taste Network underscores a larger ethos: celebrating local food systems, fostering sustainability, and giving back. PeachFest is marketed not just as a tasting experience, but as a movement—rooted in authenticity, innovation, and community engagement.

For media, sponsors, and culinary brands, PeachFest doubles as a gathering of influencers and thought leaders. It’s a culinary platform where food meets purpose, sustainability, and innovation, further positioning Atlanta as a hub for meaningful food festivals.

In essence: July 2025 in Atlanta becomes a celebration of peaches in every sense—culinary, cultural, and charitable. Whether at neighborhood restaurants during Peach Week or in the downtown tasting rooms of PeachFest, Georgia’s iconic fruit takes center stage, bringing people together in food, flavor, and philanthropy.

‍https://tastenetwork.com/events/peachfest/

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