ATL Plus Magazine's "2025 50 Most Powerful"

Juanda Roberts didn’t just build a business—she created a movement. As the CEO of Princess Hair Pizzazz Kids Salon, she has transformed what began as a personal frustration into a multi-location brand that uplifts, empowers, and celebrates young girls while changing the game for moms and stylists across Metro Atlanta. What started with a battle over wash day at home became a blueprint for a bold, Black-owned business rooted in vision, community, and legacy.

The idea came from a familiar place: necessity. Juanda’s oldest daughter, Journee, was the inspiration behind the salon. After countless tears and long hours trying to style her daughter’s hair, Juanda sought out a solution. But traditional salons didn’t feel right—adult conversations, adult atmospheres, adult energy. She wanted something different. Something built for kids. Once she found a child-friendly salon that felt welcoming, she became a regular customer. Then, like many true entrepreneurs, she saw the gap and envisioned the solution. With her business instincts sharp and her purpose even sharper, Princess Hair Pizzazz was born.

Launching a children’s salon without a traditional roadmap came with its share of obstacles. There were no step-by-step guides for creating a premium experience centered around kids, and Juanda had to navigate her own way. She overcame those early challenges by investing in mentorship, surrounding herself with people who had walked the path, and translating best practices into her unique business model. Her commitment to quality, care, and kid-centered service quickly distinguished the brand and turned loyal customers into vocal advocates.

Beyond the scissors and styling chairs, Juanda has positioned Princess Hair Pizzazz as a haven for empowerment. From the vibrant salon environment that encourages little girls to embrace their natural beauty, to the supportive space it creates for over 40 African-American women employed across her locations, the impact is personal and profound. Her business is a career ladder, a support system, and a celebration of Black girl magic—all rolled into one.

Juanda leads with empathy and purpose. Her leadership style was shaped by moments when she wasn’t treated with dignity—by authority figures who lacked grace and professionalism. Those experiences, though painful, became defining. They taught her what kind of leader she never wanted to be. Today, she leads with the mantra, “Always leave people with their dignity,” and it shows. Her team thrives under her servant leadership approach, and her business success is directly tied to the loyalty and excellence of those she empowers daily.

Balancing motherhood, marriage, and entrepreneurship hasn’t been without struggle, but Juanda has found ways to prioritize herself along the way. From music breaks that spark joy to “no-meeting Tuesdays” dedicated solely to self-care, she understands the importance of rest as a form of resistance—and productivity. Her advice to women chasing both success and fulfillment is clear: protect your time like your peace depends on it, because it does.

While Juanda’s day-to-day business may revolve around hair, her deeper mission is about access and equity. She’s already begun laying the groundwork for national expansion, envisioning a future where Princess Hair Pizzazz locations thrive in every major market, and where stylists are trained, paid fairly, and celebrated. Her dream is to evolve into an incubator, not just for her own business, but for the dreams of others—providing capital, mentorship, and opportunities to women with vision and drive but limited access.

Juanda Roberts is more than a CEO—she’s a cultural architect. With every salon she opens, every stylist she mentors, and every young girl who leaves her chair smiling and proud, she’s creating ripples that stretch far beyond Atlanta. And in doing so, she’s reminding the world that when Black women build, they don’t just create businesses—they build ecosystems that shift generations.

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